Membership Sales Director

Membership Sales Director

Sonoma County's Fountaingrove Club seeks a qualified Salesperson, experienced in the field of high-end country club, membership sales. Here at the "Fountaingrove" our members enjoy state-of-the-art fitness facilities, a majestic Ted Robinson Sr. golf course, classes, social programs, swim, tennis, and more. Our mission is to provide an exceptional private club experience and support a healthy lifestyle in an environment that fosters fun, camaraderie, and community. You will bring to the job your passion for driving that mission.

Job Summary

Develop and implement marketing and sales programs, projects and activities designed to increase the sale of memberships; retain existing membership in the club beyond historical averages and in accordance with the club's goals, objectives, strategic plans, rules & bylaws. Represent the club in its relationships with numerous internal and external constituencies, and retain existing membership.

Job Tasks and Responsibilities:

• Maintains club's membership database and roster using our CRM system, keeping current our membership certificate register, resignations, transfers, address & contact information.
• Develops and ensures that established procedures for processing prospective members' applications are consistently followed; responsible for administrative processing of member applications and all appropriate membership administrative reports.
• Plans and implements strategies to meet club membership goals.
• Processes all requests for and transfers of membership Assists prospective members in fulfilling application requirements.
• Conducts orientation program for new members.
• Promotes club activities and events.
• Develops and implements prospective member functions Calls and requests active members & new members to make personal referrals and to assist with recruitment efforts.
• Determines markets to be canvassed for qualified individuals; implements programs that yield new members. Develops, implements, manages and monitors a sustainable and successful Member Retention Program.
• Assesses the need for and makes recommendations regarding retention and recruitment to help ensure that the needs of ever-changing markets are met.
• Co-chairs Membership Committee and other related club committees to assure members' interests are consistently addressed, along with the Board Assigned Committee Chair.
• Conducts tours for prospective members Follows up on telemarketing efforts, member referrals, leads from staff, catering contracts, newspaper articles, lists, publications, etc.
• Organizes production of membership kits for sales calls, and direct mail activities.
• Researches the need for on-going sales promotions regarding demographics, market segmentation data, etc. Provides sales and other applicable training for staff members.
• Tracks the success and overall performance of all membership activities via CRM.
• Works with management and committees to coordinate & develop the club's social & golf activities.
• Maintains a file of club history information (to include exit interviews).
• Coordinates, through Communications Department, club public relations efforts, members' newsletters, news and media events and club brochures.
• Attends management and staff meetings.
• Conducts trend analysis and offers recommendations accordingly.
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
• Develops and manages departmental sales goals; monitors and takes corrective action as necessary to help assure that sales goas are met.
• Participates in professional development opportunities Reports all approved new members to Accounting & other pertinent Department managers/Staff to initiate proper administration of their memberships; ensures that applications are completely and properly filled out, that initiation fees are collected and that new members understand the privileges and costs of becoming a member.
• Interacts with local Chamber of Commerce, Social and Civic Organizations, Realtors, city Officials and other community organizations to network and market the club.
• Provides notices and agenda for club's membership committee; issues invites to meetings, and maintains minutes of the club's membership committee.
• Maintains club's member bulletin board.
• Maintains all waiting lists for club and golf memberships.
• Surveys other clubs for information useful in setting and revising club membership policies.
• Maintains all waiting lists for club and golf memberships.
• Responsible for maintaining confidentiality of all member information.
• Is present during club operating hours and events to assist in meeting and greeting members and guests.
• Completes other appropriate assignments as instructed by the General Manager.

Knowledge, Skills & Abilities

• Sales management of member owned & member driven organizations.
• Skilled communication, both written & verbal CRM, POS, and other standard software systems.
• Marketing and Public Relations experience desired.
• Some college preferred.

Job Status: Full time, salaried, exempt.

Aggressive base salary + commission Benefits. Free usage of athletic club, and other club usage "percs"