Sales Engineer
Sales Engineer
The Florida Times Union is looking for a Sales Engineer.
A Sales Engineer manages all phases of the pre and post-sale campaign process, including creating proposals and media plans, facilitating campaign launches and optimization for performance, retention and upsell. Responsibilities will include managing the day-to-day partner relationships and sales processes to guarantee the Sales teams hit their revenue goals. The ideal candidate will be driven to succeed, self-directed and adept at using critical thinking skills to solve challenges. Team members will be an integral part of a highly motivated Ad Sales team at GateHouse Media where customer satisfaction is key.
Key Responsibilities
- Collaborate with Sales Executives to understand client goals and objectives in order to deliver needs based solutions that satisfy customers while maximizing revenue for GateHouse Media.
- Assist and be accessible to Sales Executives for pre-sale and industry research, including both brainstorming and gathering data from multiple resources and systems.
- Be accountable for campaign results and providing strategic and tactical guidance to achieve client's marketing objectives.
- Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives and expectations.
- Work with all internal departments (ThriveHive, Ad Ops, Marketing, Management, Site Team, etc.) on the development and implementation of client campaigns as necessary.
- Work closely with the Director of Sales Engineers to tactically drive company-wide goals and improve operational sales process.
- Ensure all campaigns go live on schedule by collecting assets and liaising with Ad Ops while addressing any complications or concerns.
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to the internal team and client, when necessary.
- Communicate campaign highlights and/or red flags to Sales Executives to enable resolution with client.
- Deliver campaign recaps to Sales Executives that summarize performance.
- Coordinate with Sales Executives on development of upsell and renewal strategies based on client/program insights.
Required Education & Experience
- Bachelor's Degree preferred; or equivalent work experience in media related business.
- Prior experience in digital marketing sales
- 3-5 years Digital Media Industry experience with ability to analyze campaign data and articulate recommendations and opportunity to both clients and Sales Executives
- Working knowledge of online ad serving technologies (Google DFP) including running campaign delivery and inventory reports
- Strong working knowledge of digital media performance analytics e.g., Google Analytics, AdWords, Facebook Proficient computer skills with Intermediate Excel, PowerPoint, Word and custom dashboards ability
Desired Characteristics
- Demonstrates project management skills Well-organized, analytical, creative with meticulous attention to detail Ability to multi-task in a fast-paced environment
- A strong ability to perform independently and proactively while working in a team environment High energy, team mentality is a must Must be revenue and goal oriented
We Offer Ongoing paid training opportunities Growth opportunities for advancement Comprehensive benefits package including medical, dental, life, short- and long-term disability, 401(k), personal time off and holiday pay.
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