Fiber Marketing Coordinator

Tri-County EMC   Gray, GA   Full-time     Advertising / Marketing / Public Relations
Posted on December 29, 2022
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Promote the sales and delivery of fiber-to-the-home broadband internet service to the community, acting as a brand ambassador, responsible corporate citizen, and representative of the organization at all times to the communities served by Tri-County Service Center, Inc. dba as Tri-CoGo.

Plan and implement the promotion of fiber-to-the-home internet service

Plan, develop, and implement promotional campaigns using all available channels to build brand awareness and provide marketing and advertising for fiber-to-the-home internet service provider

Individually, collaboratively, or through contracted vendors, produce advertising materials, including social media, digital advertising, print, video, and radio advertising and marketing collateral.

Work with sales and network operation team to understand customer needs, routinely analyzing ongoing market conditions, competitor activities, and other intelligence to adjust marketing plans as necessary.

Provide copywriting necessary for all areas of corporate marketing and communications.

Create, modify, and maintain customer education and product support materials to be left in the home or business following service installation.

Maintain corporate website, working closely with IT staff, to ensure functionality of customer signup landing pages, billing system portal interfaces, required regulatory documents, and promotional and support information.

Assist sales efforts by providing event planning, presentations, public relations support, and employee training.

Plan and implement participation in corporate or community events in an effort to increase brand awareness and direct sales.

Work with management team to identify and implement new products.

Monitor, review, and routinely report on the success of marketing activities, including but not limited to marketing product return on investment (ROI) and take rates of internet, phone, or add on products.

Call on customers as needed or directed.

Maintain relationships with elected officials and key community organizations such as chambers of commerce, school boards, and development authorities.

Act as media relations liaison for the organization.

Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Overnight stays will be required.

Perform all other duties as may be assigned by the COO or designee.

See full job description at:

Tri-County EMC

310 W. Clinton St
Gray , GA